Marketing News

OxiClean Celebrates National Adulting Day with Social Series

The series explores diverse topics such as stain removal, laundry maintenance and tips for maintaining cleanliness and freshness of fabrics.

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By: Lianna Albrizio

Associate Editor

It’s National Adulting Day, and adulting comes with the achievement of many milestones: welcoming a child, landing a job, buying a home, adopting a pet and more.

For household cleaning brand OxiClean, a major show of adulting is laundry done well.

In honor of the holiday, OxiClean is putting on a social media series throughout September with spokesman Anthony Sullivan, Bravolebrity Jesse Solomon and influencers Maria Monson and Caitlin Murray to create relatable content aimed to make daily chores easier. The series explores diverse topics such as stain removal, laundry maintenance and tips for maintaining cleanliness and freshness of fabrics.

“We can all relate to the messy moment of adulthood, even though it can look different for everyone,” said Solomon of Bravo’s Summer House. “For me, I’m always catching my next flight, attending events, working on my next endeavor, or trying to conquer the dating scene. With OxiClean and these tips on how to win at adulthood, I know I have messes and odors covered, no matter what comes next.”

The brand will be showcasing its content on Instagram @oxicleanofficial and TikTok @oxicleanofficial.

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