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The report highlights some of the driving forces behind this year's significant sales trends.
October 27, 2024
By: Lianna Albrizio
Associate Editor
Market Defense – a partner for beauty brands on the global marketplaces of Amazon, Walmart and Mercado Libre – has released its Beauty Dealmakers: Prime Big Deal Days 2024 beauty report.
The report provides exclusive data and insights into the top-selling beauty products and emerging consumer trends from Amazon’s annual Prime Big Deal Days event. The report highlights some of the driving forces behind this year’s significant sales trends, including the viral sensation of Taylor Swift’s glitter freckles, which drove millions in sales in 48 hours. The surge was sparked by Swift’s appearance at a Chiefs game, demonstrating the powerful influence of celebrity moments and social media on beauty purchases.
Market Defense’s portfolio of beauty brands includes fragrance brands like Lavanila and Tocca, and international brands like Grown Alchemist and This Works.
Here are some report highlights:
Women led the way in this year’s shopping event, with 56% of prime big deal says shoppers being female. Household essentials and personal care items were top of mind, with moms driving much of the demand. This year’s report underscores the critical role women play in shaping marketplace trends, not just as consumers, but decision-makers.
Haircare is seeing single-digit growth this year, but hair loss products are in a league of their own, surging ahead with an impressive 40%+ growth rate. Among the standout beauty brands during Prime Big Deal Days were CeraVe, Dyson, Laura Geller New York and Versace Fragrance. These brands dominated their categories and captured significant market share, analyts say.
Pheromone perfumes continued to trend, largely fueled by TikTok’s viral content, reflecting a growing consumer interest in niche, experiential beauty products.
Pimple Patches have been trending since the pandemic and there’s no end in sight to the trend; searches are up 22% year-over-year (YoY).
Prime Big Deal Days 2024 beauty report provides an in-depth analysis of this year’s top-performing products, emerging trends and key search terms. Brands can leverage these insights to navigate Amazon’s marketplace more effectively and prepare for future Prime events.
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