Keys Soulcare Introduces Three New Shades From ‘Let Me Glow’ Illuminating Serum Offerings

Keys Soulcare, the holistic beauty and skincare brand founded by Alicia Keys and ELF Beauty, has introduced three new enhancing shades of its best-selling let me glow illuminating serum.

Designed to hydrate, illuminate and prime the skin, the new shades are inspired by a different crystal, explains Keys.

“New moonstone aura, known as the stone of self-discovery, creates a cool iridescent glow. New bronze aura, inspired by bronzite, the stone of courage, brings a warm bronze glow; and the original, golden aura, is inspired by golden healer quartz, the stone of manifestation, for a neutral golden glow. Crystals are a big part of my self-care ritual. I love how they make me feel.”

Every Keys Soulcare offering has a dedicated affirmation on its bottle – all personally penned by Keys. The affirmation, “I give myself permission to glow,” adorns the Let Me Glow offerings. They can be used alone for an even, natural glow, or as a smooth, luminous priming base prior to applying makeup. It brightens and balances the skin’s appearance with niacinamide while replenishing with antioxidant-rich rose water and plant-derived squalane. The unique formula also contains amethyst – one of Key’s favorite stones – which is believed to heighten intuition, clarity and creativity, per marketers.

According to the brand, the soft texture makes skin feel hydrated while delivering skin benefits like smoothing, brightening and plumping. In a clinical study, 100% experienced immediate improvement in skin moisture. In a four-week consumer perception study, 93% said skin looks radiant immediately after use.

All shades of let me glow illuminatingsSerum are available on keyssoulcare.com and will be available on Oct. 29 on Amazon.