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Aromatherapy products span home, bath, body and skincare.
November 6, 2024
By: Melissa Meisel
Neom Wellbeing, an indie brand known for using natural fragrances, has officially launched at Ulta Beauty.
Established in 2005 by entrepreneur Nicola Elliott, Neom creates aromatherapy products for the home, bath, body and skin.
The British-born brand is now available online at Ulta.com and will roll out within The Wellness Shop into select Ulta Beauty stores beginning in January 2025.
“Well, what a milestone, Ulta Beauty is happening! I couldn’t be prouder that we are continuing to expand further in the U.S, in the 20th year of our brand … Neom products are designed to be incorporated into daily routines with ease and we are excited to support Ulta customer’s wellbeing journeys!” said Elliott.
This follows Neom’s opening of its first US store on Bleecker Street in New York City in July 2024.
“At Ulta Beauty, we are thrilled to welcome Neom Wellbeing, a brand synonymous with comfortable luxury and holistic wellness. Our guests are increasingly looking for ways to elevate their self-care rituals, and Neom’s focus on providing products that support better sleep, reduce stress, and boosting energy aligns perfectly with that desire. By introducing Neom’s consciously-made fragrances and wellness-focused solutions, we’re excited to offer a new dimension of wellbeing that empowers our guests to feel great inside and out,” said Lisa Tamburello, vice president of merchandising at Ulta Beauty.
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