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The event, now in its 13th year, includies more than 50 exclusives and six new-to-the-brand fragrances.
December 5, 2024
By: Lianna Albrizio
Associate Editor
Bath & Body Works is lighting 13 candles to celebrate its annual Candle Day event.
This year’s event will take place Saturday, Dec. 7 and Sunday, Dec. 8, 2024, with loyalty program members gaining early access on Friday, Dec. 6, across all US stores and online.
Candle Day offers the lowest price of the season on three-wick candles, including more than 50 Candle Day exclusives and six new-to-the-brand fragrances dropping for the event. During the fête, all three-wick candles will be priced at $9.95 — the reported lowest price of the season, while supplies last.
Leading up to the big day, gold medalist power couple Tara Davis-Woodhall and Hunter Woodhall and gold medalist Jordan Chiles will host a fun run on Dec. 5 to pass the “torch” through the streets of Manhattan, from the New York Stock Exchange to Hudson Yards, to light a giant three-wick candle to kick off the countdown to Candle Day. Bath & Body Works CEO Gina Boswell ringing the opening bell at the New York Stock Exchange. The three-wick LED candle, standing 12 feet high, at nine feet in diameter and accompanied with a 12-foot matchstick, will have an animated label that switches between some of Bath & Body Works’ popular holiday candle fragrances, including Fresh Balsam, ‘Tis the Season and Winter Candy Apple, which is also celebrating its 25th anniversary this year.
“Millions of our customers celebrate Candle Day by making it part of their annual holiday tradition,” said Chief Customer Officer Maurice Cooper. “This year, we’re excited to engage customers in new and exciting ways with our very first Candle Fest, a spectacular Candle Torch Run featuring superstar athletes and a giant candle countdown clock to make this year more memorable than ever. Candle Day is one of our customers’ favorite events of the year, and we’re inviting fans nationwide to share their own Candle Day traditions and join in the countdown excitement on social media.”
Bath & Body Works fans can also join the festivities at “Candle Fest,” a consumer celebration from 6-8 pm in Hudson Yards’ Main Plaza. Hosted by DJ Kyle Cooke, Candle Fest will feature Winter Candy Apple themed beverages, a sampling of PocketBac hand sanitizers and photo ops at the giant countdown candle.
The Candle Day countdown will extend to various digital billboards throughout the city. These are in addition to the brand’s innovative new scented billboard experience, which launched Nov. 19 at 433 Broadway between Grand and Canal Streets and features holiday graphics, paired with some of Bath & Body Works’ most iconic scents.
This year’s installation promises to light up the senses and spirits of Bath & Body Works candle fans as it counts down to the official start of Candle Day at 6 am EST on Dec. 6.
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