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The collection features formulations inspired by the effects of the natural "feel-good" hormone and is designed to deliver an elevated sensory experience.
January 13, 2025
By: Lianna Albrizio
Associate Editor
Vexa Beauty has launched the first fragrance line infused with oxytocin peptides, creating a new category at the intersection of beauty and wellness.
The collection features formulations inspired by the effects of the natural “feel-good” hormone and is designed to deliver an elevated sensory experience.
“We carefully selected scents that have been linked to feelings of happiness, calm, and sensuality,” said Founder Sabah Karimi.
Developed in collaboration with one master perfumer, the debut lineup of four distinctive fragrances combines the power of aphrodisiacs and mood-enhancing notes with the oxytocin infusion.
Velvet Rush captures the essence of pomelo, Turkish rose, amber and vanilla.
Siren No. 9 presents a fusion of raspberry, neroli, vanilla orchid and sandalwood.
Stiletto Nights blends crushed raspberry seed, wild honeysuckle, jasmine and caramelized praline.
Fatale delivers a bold fragrance with bergamot, Turkish rose, jasmine sambac and musk.
“Every fragrance is an artistic expression designed to deliver a complete sensory experience,” said Karimi. “The oxytocin peptides enhance the unique sensory nature of each fragrance and work with your body chemistry, creating something truly distinctive in the world of perfumery.”
The 10ml bottles come with a travel case and the eau de parfums are formulated with a high concentration of perfume oils to last up to six hours.
To complement these signature scents, Vexa Beauty created Vexa Fusion Butter, a body butter that acts like a fragrance primer and extends the wear time of each scent.
Individual fragrances start at $69. The complete fragrance wardrobe, luxury sets and Vexa Fusion Butter are available online at vexabeauty.co and at select retailers.
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