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Gildea spent 15 years at Procter & Gamble working primarily in beauty technology and beauty/skin product development.
February 7, 2025
By: Lianna Albrizio
Associate Editor
Dr. Lucy Gildea is Mary Kay Inc.’s chief brand and scientific officer.
Gildea and her cross-functional team will helm a new operating model to power Mary Kay’s global brand and science aiming for growth and customer loyalty in over 40 markets. In her expanded role, Gildea will shape a powerful brand identity, image and strategy consistent across all platforms and geographies supported by an impactful product portfolio embracing the ever-evolving needs of consumers, officials said.
“With her expertise in science and beauty innovation and customer-centric approach, Lucy will lead a strategic chapter of our transformation into the future,” said Ryan Rogers, CEO of Mary Kay and grandson of Mary Kay Ash. “The new global brand and science organization will contribute to our mutual business success by enabling our independent beauty consultants to share a transformative brand experience with their customers and thrive as personal beauty advisors, thus reinforcing the unique value proposition of direct selling.”
Since joining Mary Kay in 2017, Gildea has focused on modernizing and enhancing the company’s competitiveness through product innovation and by improving organizational efficiencies. Gildea spent 15 years at Procter & Gamble working primarily in beauty technology and beauty/skin product development. She also held a variety of senior roles including leading development teams for upstream technology and measurement sciences across healthcare, beauty and personal care industries. During her tenure at P&G, Gildea lived in Singapore, advancing her experience with international markets.
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