Colgate Total’s New Active Prevention System Fights Root Cause of Oral Health Issues

Colgate-Palmolive is reimagining oral health with the launch of the Colgate Total Active Prevention System.

The three-product system includes a reformulated toothpaste, state-of-the-art toothbrush and mouthwash that work together to effectively fight and reduce bacteria.

The innovative system is reportedly 15 times more effective at fighting the root cause of many oral health problems.

“Oral health is a critical part of overall health, yet 45% of people worldwide suffer from oral diseases and are often unaware of their connection to other health issues and overall well-being,” said Paul Finch, senior oral care director – North America. “At Colgate, we’re reimagining a healthier future for everyone, and that starts with preventative oral health. By combining scientific innovation with clinically proven results, the new Colgate Total Active Prevention System is a crucial step in helping consumers take charge of their oral care routine.”

Dentist Ready

Together, these three products empower people to Be Dentist Ready, helping prevent oral health problems like gingivitis and cavities before they start. The system includes:

Colgate Total Active Prevention Foaming Clean Toothbrush is designed with over 5,000 high-density bristles and rapid foaming action to reach deep along the gumline and between teeth to remove bacteria.

Colgate Total Active Prevention Mouthwash utilizes the active ingredient Cetylpyridinium Chloride (CPC) to provide 24-hour antibacterial protection with twice daily use, combined with Zinc technology for an additional layer of malodor protection.

“Consumers are prioritizing preventative health more than ever by focusing on getting ahead of problems before they start so they can lead active, healthy lifestyles,” said Sergio Leite, executive vice president of global R&D – oral care. “At Colgate, we are continuously investing in research and development to bring consumers breakthrough preventative oral health technology that delivers on their needs.”

The Colgate Total Active Prevention System is available at retailers nationwide including Walmart, Amazon and CVS.

Colgate Total Active Prevention Mouthwash retails for $4.99; Prevention Foaming Clean Manual Toothbrush retails for $4.99 (1-pack) and $8.99 (2-pack); and Prevention Toothpaste retails for $4.99.