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WPC brings together fragrance industry professionals, including perfumers, manufacturers and suppliers, to exchange ideas, showcase innovations and discuss the future of scent creation.
February 21, 2025
By: TOM BRANNA
Editor
The American Society of Perfumers (ASP) is changing event management, marketing and communications partnerships for the 2026 World Perfumery Congress (WPC). After over a decade of successful collaboration, ASP thanked Allured Business Media for its contributions in producing WPC since 2012.
“We are immensely thankful to Allured Business Media for their invaluable support and partnership over the years,” said ASP President Roger Howell. “Their expertise and commitment helped shape our events into what they are today. We look forward to building on this strong foundation as we move into the future.”
The ASP is developing an exciting new direction for the 2026 event. It will be hosted in the US. More details regarding event partners and format will be shared soon.
WPC brings together fragrance industry professionals, including perfumers, manufacturers and suppliers. They exchange ideas, showcase innovations and discuss the future of scent creation. WPC is a crucial platform for networking and advancing the art and science of perfumery on an international scale.
“As we embark on this new chapter, we encourage our members and industry professionals to stay tuned for updates on what promises to be an innovative and inspiring event in 2026,” added Howell.
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