UNice Hair Celebrates 9th Anniversary with Pink Love Campaign

UNice Hair, a global leader in premium hair solutions, marked its ninth anniversary with a focus on innovation and giving back.

Held at Velvet by UNice in New York City, the brand held a Pink Love event celebrating UNice’s three-year partnership with EBeauty Community, a nonprofit providing free wigs for women undergoing cancer treatment.

To support breast cancer patients, UNice expanded its Pink Love Campaign, donating high-quality wigs through EBeauty and collaborating with fashion editors to raise awareness.

“A wig is more than hair—it’s confidence, identity and dignity,” said Mai Shi, chief marketing officer of UNice Hair. “With Pink Love, we’re ensuring that women fighting cancer don’t just look good, but feel powerful.”

New Innovations

UNice unveiled two innovations:

Pull & Go Real Glueless Wig – a first-of-its-kind drawstring wig that offers a secure fit without glue, making wig-wearing effortless; and

AI Wig Try-On – a virtual try-on tool that lets customers see how different wigs look before buying, bringing tech-driven personalization to beauty.

“We’re not just selling wigs—we’re redesigning the experience,” said Shi. “From AI-powered try-ons to the easiest glue-less wig ever made, we’re making beauty smarter, faster, and more personal.”

As UNice enters its 10th year, it’s doubling down on technology, personalization and global expansion, while strengthening its commitment to empowering communities.

“Beauty should be uplifting, not exclusive,” said Shi. “From breast cancer warriors to everyday customers, we’re here to make everyone feel seen, supported and unstoppable.”