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The brand teamed with influencer and baseball mom Chelsea Freeman to highlight the importance of insect protection.
March 7, 2025
By: Lianna Albrizio
Associate Editor
With spring’s arrival in two weeks, parents are facing a growing challenge: convincing their kids to ditch their screens for some fresh air and green grass.
A new survey commissioned by the OFF! brand and conducted by The Harris Poll among over 1,000 US parents of kids under age 18 reveals that more than half of US parents (51%) say their children spend less time playing outdoors than they did at the same age. An even higher percentage of parents – 56% – say their kids would choose an extra hour of screen time over an extra hour of outdoor play.
To encourage outdoor play, OFF! Mosquito and Tick Repellents teamed with Chelsea Freeman, a dedicated baseball mom, business owner and social media influencer, to highlight the benefits of Little League and the importance of insect bite protection using new OFF! for adults & kids as Opening Day nears for local leagues.
“I’ve learned that negotiations and compromises come with raising three energetic boys,” said Freeman. “When my oldest son started Little League, getting outside was no longer a battle – it became something we all looked forward to as a family. But with baseball season comes mosquitoes and ticks, and keeping my kids protected without complaints was a real challenge. OFF! for Adults & Kids helps avoid negotiating – it’s fragrance-free and non-greasy, making it easy for us to stay protected at the ballpark.”
As Opening Days kick off across the nation, the OFF! brand will be present throughout the Little League season – on social media and at marquee events, like the Little League World Series – helping make mosquito and tick protection one less negotiation for families.
“As the world’s largest organized youth sports program, Little League believes in the power of youth baseball and softball to not only help kids enjoy the benefits of outdoor play, but teach life lessons that build stronger individuals and communities,” said Liz DiLullo Brown, Little League executive vice president and chief marketing and business relationship officer. “We look forward to working with the team at OFF! on new and innovative ways to support our local leagues and families as they hit the field this season.”
OFF! for Adults & Kids is a picaridin formula that is non-greasy available in three product formats: OFF! for Adults & Kids Aerosol, OFF! for Adults & Kids Spritz and OFF! for Adults & Kids Lotion.
OFF! for Adults & Kids product line is available at Target and Amazon and will be available at other retailers this month.
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