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Mary Kay Names Tara Eustace Chief Opportunity and Sales Officer

She has served in various leadership positions worldwide over the course of her more than 30-year career.  

Mary Kay tapped Tara Eustace as Chief Opportunity and Sales Officer.

A longtime Mary Kay executive, Eustace will lead the Global Opportunity and Sales organization with a core mission: to put the “Mary Kay Opportunity” at the center of all entrepreneurial business strategies. She will oversee all Mary Kay regions, leading the team of region presidents and general managers in over 40 markets around the world.

Eustace has served in various leadership positions worldwide over the course of her more than 30-year career.  

She holds a Bachelor of Arts degree in Russian Studies and International Relations from the University of Virginia, United States. She serves on the European Direct Selling Association’s (Seldia) CEO Council Board.

Eustace’s newly formed organization will focus on transforming the Independent Beauty Consultant (IBC) experience, elevating them as personal beauty advisors for Mary Kay’s product portfolio, brand and opportunity.

“Tara and her team are on a mission to ignite passion around the Mary Kay Opportunity, putting it at the forefront of everything we do,” said Ryan Rogers, Chief Executive Officer (CEO) of Mary Kay. “With her entrepreneurial and visionary mindset and a track record of breaking into new markets, Tara will be instrumental in shaping the future of the business for our Independent Beauty Consultants and their customers, leveraging technology and elevating our unparalleled experience to new heights in the beauty and direct-selling industries.”

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