Marketing News

NYX Professional Unboxes Donut-Inspired Buttermelt Glaze Skin Tints with Randy’s Donuts

Available exclusively at Randy's Donuts locations nationwide, the limited-edition donut promises a sensory experience.

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By: Lianna Albrizio

Associate Editor

With food among 2025’s three rules of beauty, NYX Professional wants a slice of the action.

In its latest series of “out -of-the-box” collaborations, the cosmetics brand has teamed with Los Angeles’ iconic donut shop Randy’s Donuts to unbox its collection of Buttermelt Glaze Skin Tints with SPF 30.

Available exclusively at Randy’s Donuts locations nationwide on April 24, the limited-edition donut promises a sensory experience that mirrors the feel of NYX Professional Makeup’s Buttermelt Glaze Skin Tint SPF 30: rich, buttery and glazed. On April 26, starting at 9 am, the original Inglewood Randy’s Donuts location will display a consumer-facing activation, including free donuts for the first 250 customers, photo opp and product sampling.

Joy in Unexpected Ways

“NYX Professional Makeup is all about community, authenticity, and having fun with beauty,” said Andrea Muguerza, VP of marketing at NYX Professional Makeup. “When thinking about how our new Buttermelt Glaze Skin Tint comes to life with a glazed, dewy finish, we just had to partner with another iconic Los Angeles brand, Randy’s Donuts! This partnership allows us to bring joy to our community in a fun and unexpected way.”

The partnership with Randy’s Donuts is the latest in a series of out-of-the-box collaborations for NYX Professional Makeup. Known for shaking up both beauty and entertainment industries, the brand’s playful approaches have resulted in engaging campaigns, including a Buttermelt Blush cake recipe in partnership with Gordon Ramsey.

Buttermelt Glaze Skin Tint, $16, wears for up to 12 hours and is available at nyxcosmetics.com and retailers nationwide.

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