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The line is slated for a 2027 launch.
May 20, 2025
By: Lianna Albrizio
Associate Editor
Revlon Consumer Products LLC has forged a long-term fragrance licensing agreement with luxury streetwear brand Palm Angels to expand the brand’s product offerings to more audiences on a global scale.
Revlon focuses on its next era of transformative growth with the new deal.
“This partnership with one of Europe’s most exciting fashion brands is both transformative and full of potential for Revlon,” said Michelle Peluso, Revlon’s CEO. “As we focus on accelerating Revlon’s fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels. The Palm Angels team has built a highly engaged following and together I look forward to serving them further through this landmark fragrance deal.”
Over the past year, Palm Angels has released creative collaborations with brands as diverse as Moncler and the Argentine Football Association. The partnership with Revlon includes the development of fragrance lines for both men and women, as well as scented ancillary products, officials said.
The line is expected to launch in 2027.
“We’re thrilled to partner with Revlon to create Palm Angels’ first permanent fragrance collection” said Joey Gabbay, CEO of Bluestar Alliance. “Revlon’s expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand’s 10-year anniversary.”
Following its February 2025 acquisition by Bluestar Alliance, Palm Angels will introduce additional partnerships with key figures leading the cultural zeitgeist. As part of its global strategy, Palm Angels will deepen its connection with its core audience through expanded product offerings.
The Palm Angels apparel brand is distributed worldwide in luxury retailers including Neiman Marcus, Bergdorf Goodman and Nordstrom in addition to Palm Angels stores.
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