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Nicole Polizzi is playing the role of Summer Superhero by distributing Beach Day SPF Kits to fellow beach lovers this summer.
June 17, 2025
By: Lianna Albrizio
Associate Editor
Gym, [Safe] Tan, Laundry!
She was once known for her beloved tan, even exclaiming “Where’s the Beach?” which became the name of a Jersey Shore episode which included her search for sand, sun and waves.
As a grown woman and the star of Jersey Shore: Family Vacation, Nicole “Snooki” Polizzi is embracing a new era of sun safety as Bliss skin care’s newest spokeswoman. With a much lighter complexion compared to her once tan skin when the hit MTV series first aired circa 2010, Polizzi is taking on a new role as Bliss Summer Superhero, leading the brand’s bold SPF initiative and proving it’s never too late to start putting sun safety first.
On June 13, Polizzi returned to the beach handing out Bliss’s new Beach Day SPF Kit to fellow moms and beachgoers in Long Beach Township. The four-piece set is designed with both parents and kids in mind – making sun protection feel easy, approachable and, of course, a party!
Per a recent EWG study, only 17% of adults wear SPF daily. This face underscores the opportunity for education-led messaging in the category, per brand officials.
The Beach Day SPF Kit is packed with essentials to protect the whole family. It includes the following:
Block Star Tinted SPF 30, a mineral daily sunscreen features a vanishing tint that blends into skin for supreme sun protection and a smooth finish;
Bliss Baby Mineral Sunstick SPF 50 is a travel-friendly sunscreen stick that uses 100% mineral, non-nano zinc oxide for broad spectrum UVA/UVB protection;
Laura Geller x Bliss Shine-n-Shield Lip Balm SPF 15 in shade Bliss on the Beach; and
Laura Geller x Bliss Spackle Mist Boost Lemon & Sage scent.
The kit is available on blissworld.com and laurageller.com for $79.
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