Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
The brand’s new hero product, available in 25 shades, reflects a growing consumer demand for simplified routines and hybrid formulas.
October 5, 2025
By: Lianna Albrizio
Associate Editor
It’s lights, camera, action for Milani Cosmetics.
On the heels of its successful America’s Next Top Primer campaign, the makeup brand is prompting beauty lovers to be in their best light with its new Conceal + Perfect Blur Out Skin Tint Stick.
The brand’s new hero product, available in 25 shades, reflects a growing consumer demand for simplified routines and multitasking hybrid formulas. The lightweight, silky formula blurs, hydrates and nourishes with Murumuru butter, guava fruit extract, and vitamin E.
The campaign, directed by Relavox’s Josh Hasty in partnership with Tongal, celebrates luxury’s modern definition: beauty that is accessible, expressive and artistic. From golden hour to the glow of city nightlife, the campaign takes viewers through the journey of individuals navigating their real, unscripted lives. The Conceal + Perfect Blur Out Skin Tint Stick becomes their fast beauty companion – quick, portable and powerful enough to take consumers from day to night. The visual storytelling illustrates the concept of “luxury that moves with you,” showing how artistry and innovation fit seamlessly into everyday moments.
Available across TikTok, Instagram, YouTube, Amazon Prime streaming and select TV channels, the campaign speaks directly to Millennials and Gen Z beauty enthusiasts who value authenticity, inclusivity and high performance at an accessible price, per brand officials.
“Luxury is being redefined by a new generation of beauty consumers who see it not as exclusivity but as accessibility, craftsmanship and self-expression, said Jeremy Lowenstein, chief marketing officer, Milani Cosmetics. “Through Milani’s Be in Your Best Light campaign, we tapped into this cultural shift to showcase how we continue to redefine the mass makeup category through accessible prestige. Inspired by the timeless contrast that confidence can falter under harsh light yet radiates in the glow of candlelight, the campaign highlights our Conceal + Perfect Blur Out Skin Tint Stick. This multi-benefit innovation embodies Milani’s Italian craftsmanship, premium ingredients and uncompromising performance, proving that modern luxury is inclusive, expressive and attainable.”
View the campaign here:
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
