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‘From the rebirth of L’Occitane en Provence’s fragrance universe to the reinvention of Erborian’s CC Crème and the joyful holiday campaigns of our brands, Cannes is the perfect stage,’ officials said.
September 26, 2025
By: Lianna Albrizio
Associate Editor
It’s L’Occitane en Provence’s 50th birthday in 2026, and for the brand, no better way to celebrate than with a fête in the cinema capital, Cannes!
Ahead of its milestone, the Tax Free World Association Exhibition & Conference returns to the south of France Sept. 28 – Oct. 2. There, the L’Occitane Travel Retail Group will showcase its portfolio of premium beauty brands and engage with its travel retail partners, clients and colleagues from across the globe.
“From the rebirth of L’Occitane en Provence’s fragrance universe to the reinvention of Erborian’s CC Crème and the joyful holiday campaigns of our brands, Cannes 2025 is the perfect stage to showcase how our premium brand portfolio continues to evolve and connect with travellers globally,” said Mona L’Hostis, marketing director, global travel retail, L’Occitane Group.
At this year’s show, L’Occitane Travel Retail will highlight new and inspirational product launches and upcoming festive campaigns designed to delight travelers worldwide. These will include:
The Maison L’Occitane en Provence introduces its newly reimagined fragrance collection, Flora Orchestra, a symphony of 14 timeless scents inspired by the flora of Haute-Provence. With elevated design, sustainable innovation, and artistic storytelling, this reborn collection celebrates both heritage and modernity, offering travellers a sensorial journey that anticipates the brand’s golden anniversary year.
L’Occitane Travel Retail presents the newly enhanced Erborian CC Crème. A worldwide bestseller, with one unit sold every 12 seconds, the reformulated hybrid skincare-makeup product combines the benefits of a moisturizer, color corrector and foundation. The brainchild of Seoul-powered brand, Erborian, it provides a natural, radiant finish suitable for various skin types. The new formula now promises an even cleaner, more potent formula, expanded shade range and sustainable packaging, reaffirming Erborian’s position as a leading brand in hybrid skincare.
L’Occitane en Provence will unveil its Les Lumières de L’Occitane en Provence holiday campaign, continuing its tradition of transforming airport spaces into immersive Provençal journeys. It will launch three exclusive limited-edition fragrances: Premiers Rayons, Lumière d’Hiver, and Nuit Festive along with gifting sets and seasonal novelties. The campaign is inspired by the radiant light of a winter’s day in Provence.
Meanwhile, Sol de Janeiro will return with its characteristically festive holiday product range, bringing bold visuals and exclusive gifting assortments to travelers worldwide.
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