Marketing News

Lancer Skincare Expands Digital Retail Footing with Ulta

As Ulta continues to lean into doctor-founded, science-backed skincare, the addition of Lancer Skincare reinforces this commitment by meeting consumer demand for dermatologist-developed solutions.

Author Image

By: Lianna Albrizio

Associate Editor

Lancer Skincare, founded by celebrity dermatologist Dr. Harold Lancer, has launched online at Ulta.

The initial Ulta.com assortment features 11 of the brand’s products, including best-seller The Method: Polish.

With over 1,400 stores nationwide and the leading digital beauty destination in the US, Ulta has become a premier retailer for both prestige and mass beauty brands. As Ulta continues to lean into doctor-founded, science-backed skincare, the addition of Lancer Skincare reinforces this commitment by meeting consumer demand for efficacy, expertise and dermatologist-developed solutions, officials said.

The expansion makes it easier for consumers nationwide to shop products that were once solely available at Dr. Lancer’s Beverly Hills clinic and select luxury retailers.

The initial Ulta.com assortment features 11 of the brand’s products, including best-seller The Method: Polish.

“Our partnership with Ulta Beauty allows us to share decades of skincare innovation with a broader audience,” said Dr. Lancer. “Born in my clinic through daily interactions with patients, the brand has always been rooted in real results. Ulta.com now makes it easier than ever for consumers nationwide to discover our products and experience their benefits.”

Keep Up With Our Content. Subscribe To Happi Newsletters