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Housed in a croissant-shaped bottle, it has a buttery scent.
December 4, 2025
By: Melissa Meisel
Lidl US is dropping Eau de Croissant, a limited-edition fragrance that’s warm, buttery and brings the aroma of its croissants this holiday season.
Created in partnership with Sarah McCartney, the “Fairy Godmother of UK Perfumery,” the scent was perfected after visits to Lidl bakeries, capturing the true essence of freshly baked, extra-flaky croissants crafted with European butter, said the company.
Housed in a croissant-shaped bottle designed by Plunge Creations, the fragrance is a conversation starter.
“Lidl US is dedicated to making high-quality food accessible to everyone, especially during this time of year,” said Lidl US CEO Joel Rampoldt. “We’re proud to introduce our new holiday meal deal to help ensure our customers can create cherished meals with their loved ones without the burden of a hefty price tag.”
Starting today, fans can enter to win a bottle on Instagram @lidlUS – official rules available here.
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