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It joins a select roster of luxury partners noted for innovation.
December 7, 2025
By: Melissa Meisel
Professional skincare brand Babor has just been appointed an Official Skincare Brand by Forbes Travel Guide (FTG) — a global authority on luxury hospitality and the creator of the Five-Star rating system.
As an Official Brand, Babor joins a select roster of luxury partners recognized by FTG for “excellence, innovation and alignment with the organization’s uncompromising standards.”
This partnership underscores the brand’s legacy of scientific innovation, sustainability and spa expertise, trusted by the world’s leading hotels and wellness destinations since its founding in 1956.
“Joining the Brand Official program is a true seal of excellence—a testament to Babor’s heritage and expertise in professional skincare,” says Tim Waller, Co-CEO of Babor Beauty Group and President Babor and Premium Brands. “We look forward to supporting Forbes Travel Guide’s Star-Rated properties worldwide with our high-performing, sustainable skincare solutions and to elevating the guest experience together.”
“Forbes Travel Guide always seeks to align itself with brands offering authentic service,” adds Amanda Frasier, President of Standards & Ratings at FTG. “We especially appreciate Babor’s rich family history, high-efficacy products and data-backed formulas.”
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