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The company is part of the retailer’s new marketplace spotlighting indie brands.
December 10, 2025
By: Melissa Meisel
Indie fragrance brand Cayla Gray officially launched on Ulta.com. The brand is part of the retailer’s new UB Marketplace, an invite-only, curated third-party platform spotlighting emerging and innovative brands.
This marks Cayla Gray’s fourth and largest, retail expansion this year and, notably, the brand’s first year pursuing third-party retail distribution. Additional 2025 partners include Scentbird, Anthropologie and FabFitFun.Cayla Gray products available on Ulta.com include:
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