Madison Reed’s The Gray Escape Meets Growing Demand for Root Coverage

Madison Reed says it’s meeting the growing demand for root coverage with its handy innovation.

The quick-drying Smart 8-Free formula is made without titanium dioxide, ammonia, PPD, resorcinol, parabens, phthalates, gluten or SLS. The formula contains argan oil and ginseng root extract for softness and shine, and delivers all-day wear that is smudge-, flake-, sweat- and pillow-proof. Doubling as a brow pen, the cruelty-free, Leaping Bunny Certified mascara is available in four versatile shades: black, dark brown, medium brown and light brown.

The Gray Escape Hair & Brow Mascara is the brand’s first mascara format designed to cover grays in hair and brows on the fly. The innovation represents what officials call a “meaningful” category expansion in temporary gray coverage, part of the fastest-growing segment in hair color.

The Gray Escape joins the brand’s multi-award-winning The Great Cover Up Root Touch Up powder in offering quick, temporary coverage.

Said Madison Reed CEO and Founder Amy Errett, “The Gray Escape was created to give women more confidence and control, with a new solution that fits beautifully into her busy life.”