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Steve Powell Appointed Executive Vice President of Innovation at DoTerra

He has over 25 years of industry experience.

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By: Lianna Albrizio

Associate Editor

Steve Powell

Beauty industry veteran Steve Powell has been appointed executive vice president of Innovation and Advanced Development at DoTerra.

In his new role, he will focus on next-generation device platforms that integrate intelligent technology, personalization and wellness science.

“DoTerra has built an extraordinary global community around natural wellness,” said Powell. “I’m honored to join the team and excited to help shape the next era of innovation that empowers people to live healthier, more connected lives.”

Tenures at Rodan + Fields, Nu Skin and Beyond

Powell is an “award-winning innovator and platform architect” with more than 25 years of experience. His innovations have generated more than $1 billion in global revenue, resulted in over 70 issued patents and helped launch multiple category-defining products. His career includes the creation of light therapy technology for mood and sleep disorders (acquired by Philips); pioneering at-home LED skincare therapy; development of SleepTracker Analytics technology; and leadership of Rodan + Fields‘ professional device portfolio.

Most recently, he served head of devices at Nu Skin, where he helped lead the company’s expansion into connected devices now deployed in more than 150 countries.

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