Aveeno Champions Resilience with Athletic Treasure Trove

Sports continue to play a pivotal role in the promotion of hard-working skincare.

Kenvue-owned legacy skincare brand Aveeno is the latest brand to team up with a sports brand to further their shared mission of resilience and authentic storytelling. In partnership with women’s sports media company Togethxr, the brands have created a digital platform to tell the story of female athletic resilience through a collage of inspirational photos dubbed, “The Strength Issue.”

“As a company built to champion equality, representation and real impact in women’s sports, we already see a shift in how women’s strength is redefining the culture in real time,” said Kati Fernandez, Togethxr’s chief content officer. “That’s why we’re proud to work with Aveeno on The Strength Issue. This is for every woman who showed up, put in the work, and never needed anyone to tell her she was strong.”

The Strength Issue

The Strength Issue afford female athletes the opportunity to own their stories and shift how the world sees and speaks about women’s strength. A celebration of art, athleticism and achievement, The Strength Issue is a digital collection of portraits captured by photographer Kanya Iwana, and articles from guest editor, award-winning journalist MJ Acosta, and podcast host, Hunter Harris. Through their stories, the athletes reveal how their rituals support their resilience.

Featured is Misty Copeland, the first Black principal dancer in the 75-year history of a prestigious ballet company, who speaks to reshaping what power looks like in ballet.

Cameron Brink, a national champion and top draft pick, challenges the assumptions that femininity and focus cannot coexist while navigating a high-profile return to the basketball court.

Ali Truwit, a shark attack survivor, world-class swimmer, two-time silver medalist and nonprofit founder, speaks to the wells of strength required to recover from limb loss and champion visibility for Para athletes.

Sophia Wilson, a gold medalist and professional soccer player, describes choosing motherhood at 25 and shifting the narrative from what she may lose to what she may gain.

As female athletes’ stories take center stage, the collaboration celebrates strength in all its forms, along with the recovery, repair and restorative routines that support it – much like Aveeno’s brand mission and products.

Aveeno Skin Relief Healing Ointment and Lotion is powered by the regenerative strength of oat, delivering relief and restoration without a greasy residue. By restoring skin so it can function at its best, Aveeno helps unlock strength from within, officials said.

“At Aveeno, we believe women express strength in countless ways, from pushing boundaries and challenging expectations to embracing the quieter work of recovery and repair,” said Kirsten Hurley, head of commercial, US Aveeno. “Our brand partnership with Togethxr uplifts athletes who embody resilience every day, and we’re proud to support them with solutions that help build strong, healthy skin. When women feel restored and supported — starting with the skin they’re in — they’re empowered to take on whatever comes next.”