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The refreshed packaging begins rolling out across collections.
March 23, 2026
By: Melissa Meisel
Hempz revealed a complete brand redesign—the most extensive update in its 25-year history. The refresh includes a new logo and packaging, according to the indie personal care brand.
According to the company, this “modern visual identity” is aimed at today’s ingredient-conscious, scent-driven beauty consumer.
“For more than two decades, Hempz has stood for unforgettable scents and serious hydration,” said Jennifer Weiderman, chief marketing officer at Hempz. “As we enter our next chapter, we’ve modernized our look — not what our customers love. This redesign celebrates the iconic fragrances and results that have always set us apart, while positioning Hempz for the next generation of body care enthusiasts.”
The refreshed packaging begins rolling out across collections including Original, Triple Moisture and Sweet Pineapple & Honey Melon, along with new launches such as Serene Waters with Magnesium and Juicy Peach Slices, available at retailers nationwide and online.
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