Boka Takes n-Ha Technology Toothpaste To Walmart

Personal care brand Boka is bulking up its presence into 4,500 Walmart stores across the US.

The rollout was supported by a month-long endcap across 2,495 locations, increasing visibility for the brand’s modern, whole-body approach to oral care, officials said.

The expanded Walmart lineup features Boka’s signature nano-hydroxyapatite (n-Ha) technology, a biocompatible mineral inspired by the natural structure of tooth enamel. Building on Boka’s September 2025 debut, which introduced n-Ha Toothpaste in Ela Mint and Probiotic Toothpaste in Citrus Mint, the March expansion significantly broadens the brand’s in-store and online portfolio with new product lines, formats and flavors across sensitivity care, whitening, and kids oral care.

Headlining the rollout is Boka’s Toothpaste for Sensitive Teeth. Launched earlier this year, it combines 5% potassium nitrate with n-Ha in a Mint Cream flavor to help reduce tooth sensitivity without fluoride, parabens, or SLS.

Expanded Lineup

The expanded lineup includes the following products:

N-Ha Toothpaste, Ela Mint, Cinna Mint, and Cherry Blossom
Whitening Toothpaste, Refresh Mint
Kids Toothpaste, Orange Cream, Strawberry Mango, Blueberry Dragon Fruit, and Watermelon Mint
Probiotic Toothpaste, Probiotic Citrus Mint
Sensitive Toothpaste, Sensitive Mint Cream