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Designed as a simplified, high-performance system, Icon aims to prioritize clarity over complexity and supports skin through focused formulations.
June 2, 2026
By: Lianna Albrizio
Associate Editor
Marilyn Monroe once said, “Always, always, always believe in yourself.”
On what would have been the Hollywood icon’s 100th birthday on June 1, Monroe’s ethos of self-confidence is being celebrated with the launch of Icon Skincare.
The new prestige skincare from Innovative Skincare, the company behind cosmeceutical brand iS Clinical claims to “awaken confidence” by providing a unique, joyful experience, says the brand.
Backed by a quarter-century of clinical expertise, Icon is designed as a simplified, high-performance system, Icon aims to prioritize clarity over complexity and supports skin through focused formulations that work in harmony with its natural function, officials said.
“Icon is a natural extension of our mission – to help people live their best lives in their best skin,” said Bryan Johns, president and CEO at Innovative Skincare. “We developed Icon to bring joy to the journey of discovering the inner Icon in everyone. We all can be iconic in our own right, which begins with confidence and focusing on what is right with us, rather than what is ‘wrong.’ We truly want people to awaken their ‘Icon Energy,’ the type of confidence you can only achieve by turning your best face to the world.”
Icon was inspired by the rediscovery of Madam Renna, a leading facialist of Hollywood’s Golden Age whose clients included Marilyn Monroe, Clark Gable and more. Renowned for her use of royal jelly and custom skincare formulas, and her husband Dr. Campbell’s truly innovative “bloodless facelift” technique, Renna’s approach helped shape some of the era’s most iconic faces. While this legacy helped shape the brand’s foundation, Icon reimagines these time-honored ingredients and techniques through a modern lens, combining them with Innovative Skincare’s advanced formulation expertise.
Launching with nine products priced from $32 to $68, the collection is anchored in the essential pillars of healthy skin: cleansing, resurfacing, hydration and brightening. The line offers unique, sensorial products. The formulas are powered by the signature blends of sustainably sourced botanicals, antioxidants and innovative acid combinations, with many products featuring royal jelly, a unique, rare and costly “super-power” ingredient backed by substantial clinical research. Six of the nine products feature refillable packaging, and packaging incorporates substantial post-consumer recycled plastic content and FSC-certified outer cartons.
Beyond skincare, Icon says it’s committed to supporting the next generation of “Future Icons” through its partnership with Foster Love, helping children in foster care build confidence and thrive. Icon also supports the Bee & Butterfly Habitat Fund, in recognition of the bee-created ingredients at the heart of every formula.
Icon Skincare is available at iconskincare.com.
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