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Ad stars the Mr. Clean Shower & Tub Scrubber.
June 17, 2026
By: Lianna Albrizio
Associate Editor
Famously known for cleaning the whole house and everything that’s in it, Procter & Gamble’s Mr. Clean is bringing his legendary jingle into the bathroom.
Capitalizing on the everything shower trend, Veritably Clean is having his first beauty-inspired moment – crowning the Shower & Tub Scrubber as the “ultimate glow-up device” for bathrooms. The goal is to help consumers refresh their spaces as easily as they refresh themselves.
“Self-care is about more than beauty products. It’s about feeling comfortable in the space you’re in every day,” said Connor Nickell, brand director, Mr. Clean. “The Everything Shower trend highlights just how central the bathroom has become to beauty, reset, and routine. With the Mr. Clean Shower & Tub Scrubber as part of the Everything Shower routine, your space can feel just as refreshed as you do after your self-care ritual.”
To bring the campaign to life, marketers say Mr. Clean is making a bold entrance into the beauty world going from brand icon to beauty mogul with two billboards debuting in New York City’s lower Manhattan at Bowery and Great Jones Street, and Canal Street and Broadway. Postings will also spring up on Thompson Street and Broome Street.
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