New Products

EOS Expands Fragrance Portfolio with Summer-Centric Scents

The new body lotion and mist come in Beach Waves and Toasted Marshmallow.

Author Image

By: Lianna Albrizio

Associate Editor

Evolution of Smooth has added two summer-centric scents to its growing fragrance body portfolio: Beach Waves and Toasted Marshmallow.

Available in body lotion and body mist, the new scent personalities emit a mix of radiant, fresh and transportive and warm, nostalgic and craveable, respectively.

“Fragrance has always been one of the most powerful parts of the EOS experience,” said Soyoung Kang, president of EOS. “Our community expects body care to do more than perform. They want it to smell incredible, feel personal and become part of how they express themselves every day. Beach Waves and Toasted Marshmallow expand that experience with two distinct scent profiles that are culturally relevant, highly wearable and unmistakably EOS.”

Scent Profile

Inspired by sea, sun, sand and “carefree escapes,” Beach Waves is billed fresh, airy and radiant. It blends pineapple punch and mandarin with tiaré flower, sunny starfruit, salted coconut and warm sands. Toasted Marshmallow features notes of toasted marshmallow, graham cracker, caramelized sugar, heliotrope, smoky birch and vanilla malt. TikTok views for marshmallow fragrance content are up 104% year-over-year, and Toasted Marshmallow is the brand’s signature take on the trend.

The new collections join a scent roster including Vanilla Cashmere, Fresh & Cozy, Strawberry Dream, Jasmine Peach, Pink Champagne, Pomegranate Raspberry, Coconut Waters and Crème de Pistachio.

Beach Waves and Toasted Marshmallow 24-Hour Moisture Body Lotion retail for $10.99 on evolutionofsmooth.com. A launch across select retailers will roll out nationwide later this month.

For more on EOS’ new scents, go here.

Keep Up With Our Content. Subscribe To Happi Newsletters