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The Sonic Speed Bar Soap and Deodorant pay homage to 35 years of the Blue Blur featuring an energizing scent profile.
June 25, 2026
By: Lianna Albrizio
Associate Editor
As 1980s and ‘90s gamer nostalgia continues to level up, personal care brands continue to cash in on the craze.
Unilever-owned Dr. Squatch has teamed with Sega to launch a deodorant and bar soap inspired by Sonic the Hedgehog in anticipation of the franchise’s fourth theatrical installment by Paramount Pictures next year.
The Sonic Speed Bar Soap (light grit) and Deodorant feature an energizing scent profile of bergamot, mandarin, and lavender, layered with violet leaf, vetiver, patchouli and amber for a bright, fast-paced fragrance that makers say evolves throughout the day.
Formulated with “performance-driven” ingredients like Emerald Extract (soap) and odor-fighting arrowroot, charcoal and postbiotics (deodorant), the collection is designed to deliver long-lasting freshness while celebrating 35 years of the iconic Blue Blur.
The Sonic Speed collection is available online, including a three-Pack of bar soaps ($22.80) and a Super Pack ($35.15), which includes three bar soaps and one deodorant, on drsquatch.com. Individual bar soaps retail for $8 and deodorants $13.
For more on the AP/Deo market, go here.
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