Marketing News

South Korean Feminine Care Brand Lactomedi Makes US Retail Debut at CVS

Brand officials say the milestone expansion reflects the 'booming' demand for authentic K-Beauty innovation.

Author Image

By: Lianna Albrizio

Associate Editor

Lactomedi, a South Korean feminine care brand specializing in microbiome-focused intimate wellness solutions, has made its US retail debut at CVS, making its products available in over 4,000 stores across the US.

Brand officials say the milestone expansion “significantly” strengthens Lactomedi’s presence in the US market and reflects the “booming” demand for authentic K-Beauty innovation. B. Lee, general manager at Lactomedi, summoned up the brand’s influence in five words:

“Real, fast relief for everyone,” he said. “We are thrilled to make our products more accessible to the public. While we know our formulations are already helping women globally, we wanted to ensure that those who prefer shopping in physical retail stores also have the opportunity to experience the relief and confidence Lactomedi brings.”

Bestsellers

Lactomedi’s bestselling product, the Intimate Care Gel for Women, is a directly applied probiotic gel formulated with LACTO-BVTC — the brand’s proprietary patented complex featured across its entire product lineup. Designed to support intimate wellness and help maintain a natural pH balance, the formulation aims to relieve common discomforts such as itching, irritation, pH imbalance and odor, while supporting an overall healthy intimate microbiome.

Since its US launch in 2023, the probiotic gel has gained a massive following, selling nearly 300,000 units in 2025 alone. With its recent entry into physical stores, it is expected to become a new crowd favorite in the feminine care category.

Core Product Lineup

The CVS launch will feature Lactomedi’s core product lineup, including:

Intimate Care Gel for Women: A directly applied probiotic gel formulated to support intimate wellness.

Feminine Foam Wash: Probiotic-powered foam wash designed to provide gentle cleansing for the intimate area.

Intimate Deodorant Spray: Probiotic-powered intimate spray available in three signature scents: Aqua Bloom, Sweet Berry and Soft Cotton.

Lactomedi is also available through Shopify, Amazon and TikTok Shop.

Keep Up With Our Content. Subscribe To Happi Newsletters

Topics