Consumers Seek PDRN, Collagen To Fight Mature Skin: Spate

With longevity a major skin care trend, consumers want to look as youthful as they feel.

Currently, hollow under eyes and mature skin are the biggest offensives to achieving their most youthful selves aesthetically and constitute the fastest-growing concerns in the US per Spate’s Popularity Index.

Hollow Under Eyes

Whether caused from genetics, age-related, or the result of too many late-night parties or sleep deprivation due to stress, hollow under eyes are a common, albeit undesirable occurrence.

As a concern, analysts say the category has grown 194.3% year-over-year and remains Low Popularity, meaning it is still relatively under the radar but gaining traction quickly across platforms. TikTok currently leads with 65.5% Popularity Share and 375.1% growth, while the trend receives 3,500 average monthly searches on Google and 1.1 million average weekly views on TikTok.

On Search, the trend shows little to no competition, with few brands strongly associated with the concern, highlighting significant whitespace for brands looking to enter the conversation. Consumers are also actively seeking solutions, with queries like how to (370 average monthly searches) driven by searches related to fixing or getting rid of hollow under eyes. On TikTok, the leading brands associated with the trend are K-beauty players Dr. Melaxin (1.0 million average weekly views), Skin1004 (346,700) and Medicube (244,700) – all of which offer products designed to brighten, depuff, or improve the appearance of tired under-eyes.

Related categories further reveal how consumers are approaching the concern. Ad (2.8 million average weekly views) highlights the role sponsored content plays in driving visibility. Meanwhile, ingredients like collagen (967,200 average weekly views) and volufiline (463,200) suggest consumers are actively seeking topical, non-invasive solutions that promise to improve volume, firmness and overall under-eye appearance — not everyone wants their skincare routine to end in surgery. Concerns such as fine lines (741,500 average weekly views) and mature skin (730,100) also appear alongside the trend, reinforcing that hollow under eyes are often viewed through an aging lens, with consumers looking to address both volume loss and visible signs of skin aging.

Mature Skin

Mature skin is an inevitable part of the aging process: increased dryness, wrinkles and less elasticity. But in the beauty business, it can be controlled and even reversed with the right products in tandem with lifestyle changes from diet and exercise to smoking cessation and avoiding sun exposure.

Living in an increasingly image-focused world, consumers are constantly reflected in their phone cameras, video calls and unforgiving harsh lights in store mirrors. This endless reminder of their reflection is encouraging consumers to stay on top of their looks game. Mature skin has grown 147.3% year-over-year and has reached Very High Popularity, meaning the concern is already well established among consumers but continues to grow rapidly across platforms. TikTok currently leads with 57.5% Popularity Share and 55.0% growth year-over-year.

Analysts say the category receives 39,000 average monthly searches on Google and 18.4 million average weekly views on TikTok. On Search, consumers are actively evaluating their options, with queries like best (29,000 average monthly searches) largely driven by searches for the best moisturizer and best tinted moisturizer for mature skin. The leading related brand is Olay (1,900 average monthly searches). On TikTok, Ad (16.0 million average weekly views) highlights the significant role sponsored content plays in driving visibility.

Ingredients like PDRN (1.6 million average weekly views) and collagen (1.3 million) reflect growing interest in ingredients associated with skin repair, firmness and rejuvenation. Analysts say communities such as Over 40 (2.1 million average weekly views) and Over 50 (2.2 million) demonstrate strong engagement from consumers looking for age-relevant advice and recommendations. Meanwhile, anti-aging (1.9 million) reflects a results-driven focus on reducing visible signs of aging, while skincare routine (1.8 million) highlights a preference for structured, step-by-step approaches to care. Top related brands include Tarte Cosmetics (3.1 million average weekly views), driven by its Shape Tape Blur Concealer Stick, which is positioned as “coverage meets skincare in a stick,” alongside Medicube (2.7 million) and Dr. Melaxin (1.1 million).