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Beginning July 12, Ulta will feature a curated selection of products across home fragrance and body care.
June 23, 2026
By: Melissa Meisel
Bath & Body Works will be launching nationwide at Ulta Beauty this summer.
Beginning July 12, 2026, Ulta Beauty shoppers will be able to shop a curated selection of Bath & Body Works “most-loved products” across home fragrance and body care in more than 600 Ulta Beauty stores and ulta.com.
Ulta Beauty guests can explore a curated selection of Bath & Body Works products across home fragrance and body care, said the Happi Top 50 Company. This assortment includes signature scents in fine fragrance mist, body cream, hand soap and more, along with a collection of the brand’s three-wick candles and Wallflowers. It also features the return of a nostalgic favorite, Juniper Breeze, available exclusively at Ulta Beauty.
The strategic partnership reflects Bath & Body Works’ broader marketplace strategy: “expanding beyond its owned stores and digital channels to meet consumers in the places they already discover, browse and buy beauty, fragrance and self-care products,” the company contends.
“Ulta Beauty is built on the power of discovery, and we are thrilled to welcome Bath & Body Works to select stores and Ulta.com as we expand the ways guests experience fragrance, bath, body and self-care,” said Lauren Brindley, chief merchandising and digital officer, Ulta Beauty. “We see a meaningful whitespace opportunity to better serve guests across high-quality home fragrance, hand soaps, lotions and body care, categories that beautifully complement our assortment and meet guests across all ages, stages and price points.
The launch assortment was curated to encourage “discovery, trial and cross category exploration” with a mix of fragrances, Ulta Beauty exclusives, body care favorites and home fragrance products including:
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