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The cosmetics brand and Holm will inspire beauty enthusiasts worldwide with trend-driven education and new products.
July 5, 2026
By: Lianna Albrizio
Associate Editor
Sheglam has appointed Ash K. Holm as its global beauty partner for summer 2026.
Sought-after by A-list celebrities, influential tastemakers and top trendsetters, Holm creates looks that translate to “major moments” on social media, in traditional media and across entertainment.Through this alliance, Sheglam and Holm will inspire beauty enthusiasts worldwide with trend-driven education and new products.
“At Sheglam, we’re constantly looking for partners who authentically shape beauty culture and inspire consumers through creativity and expertise,” said CEO Sylvia Fu. “Ash’s artistry, influence, and ability to translate runway-worthy and celebrity-inspired looks into accessible beauty routines make her an ideal partner for the brand. Together, we’re excited to empower our community with trend-forward beauty that remains affordable and approachable.”
As global beauty partner, Holm will collaborate with Sheglam on a series of original content activations, spanning seasonal beauty inspiration, current makeup trends, Get Ready With Me content, artistry tutorials and product launch campaigns. Plus, she will spotlight Sheglam’s best-selling hero products alongside upcoming innovations and share professional techniques, application tips and product recommendations with her devoted audience.
The collaboration extends beyond social media. Holm will also serve as a featured guest and spokesperson at an upcoming Sheglam beauty experience—which may include a live masterclass, educational event, media activation or consumer-facing beauty celebration.
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