Kiehl’s Supports Pride Month with NYC Activations

Kiehl’s is showing its colors for Pride Month.

The skincare brand is supporting the LGBTQIA+ community through its Love Is Natural campaign, ongoing community partnerships and Pride activations across New York City.

Rainbow Programming

This year’s programming includes a Love Is Natural Campaign. Created in partnership with internationally acclaimed artist collective assume vivid astro focus (Avaf), Kiehl’s 2026 Pride campaign celebrates authenticity and self-expression through vibrant creative featured across out-of-home placements, retail, Pride Parade Float and social media.

Kiehl’s x Go Greek Better Summer Block Party, which will be held June 26, will kick off Pride Weekend with its new Kiehl’s x Go Greek collaboration, celebrating the launch of the limited-edition Better Summer Swirl frozen yogurt inspired by the brand’s Better Screen franchise.

The event will feature music, community and a DJ set from Bravo’s “Queen of Caviar.” The limited-edition flavor will be available at Go Greek’s NYC NoHo location starting June 26 and nationwide July 1.

Kiehl’s will host a VIP activation at NYC’s premier queer music festival, LadyLand 2026 on June 27, bringing together Ladyfag, Kim Petras, Romy, Meredith Marks and other cultural tastemakers to celebrate Kiehl’s Open Doors, the brand’s year-round initiative supporting LGBTQIA+ homeless youth.

Kiehl’s will march in the NYC Pride Parade for its 22nd time with a “Love Is Natural”-themed float on June 28.

Partnership with Ali Forney Center

Beyond Pride Weekend, Kiehl’s continues its longstanding commitment to the community through a third consecutive year of partnership with the Ali Forney Center, including a $150,000 donation in 2026 to help provide housing, counseling and developmental services to more than 2,200 LGBTQIA+ youth.