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Actress Didi Conn demonstrates the new Root Touch Up Cream + Powder to cover grays at home.
June 30, 2026
By: Lianna Albrizio
Associate Editor
Laura Geller Beauty is feeling nostalgic.
The cosmetics brand, which specializes in makeup formulation for women 40-plus, has segued into the hair category. For the brand, no better way to smooth into hair than by breathing new life into the iconic “Beauty School Dropout” scene in the 1978 classic “Grease” with actress Didi Conn.
“I was so excited to be part of this campaign,” said Conn. “It was such a fun way to revisit an iconic moment, but with a message that feels age-appropriate over 40 years later. This product makes it easy to take care of those little touch-ups yourself, and that kind of simplicity is something I really appreciate.”
The brand’s debut haircare product, Root Touch Up, is a dual-ended Cream + Powder solution designed to instantly conceal grays while adding the look of natural fullness with stay-put coverage. Launching in five shades exclusively on Amazon during June Prime Day, the product offers an easy, at-home alternative to frequent salon visits.
“I was constantly using products like this myself and never felt like any of them were quite right – especially for mature women,” said Geller, founder and veteran makeup artist. “I knew that if I needed an easier, more natural-looking solution for gray coverage, thinning hair, and sparse brows, our customer probably did too. This launch marks our first entry into haircare, and I’m so proud we created something that’s intuitive to use, looks natural, and helps you feel confident the moment you apply it.”
Following its Amazon June Prime Day exclusive debut, Root Touch Up will also be available on LauraGeller.com for $34 starting July 1, alongside a Dual-Ended Brow Brush for $22 and Precision Brow Shaping Stencils for $16. The stencil set features five customizable brow shapes, including rounded, soft, classic and defined arches designed to flatter thin, medium, and fuller brows alike.
Watch the campaign here:
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