Dayly Debuts with Toothpastes Designed for the Circadian Rhythm

A new player in oral care is prioritizing fun daily rituals and novel ingredients that align with the circadian rhythm.

Market newcomer Dayly has lifted the veil off its debut oral wellness system. The brand bills itself as sitting at the intersection of oral care, beauty and wellness. It offers an AM/PM oral wellness system inclusive of four toothpaste formulas for adults and children – two for morning and two for night. It blends over 40 vitamins, minerals and botanicals across all SKUs, specifically calibrated to the body’s circadian rhythm.

“Dayly began as a question I kept asking myself: Why does something we do twice a day feel so transactional?” said Ananda Saba, creative director at Dayly. “It was born from the belief that brushing your teeth can be more than hygiene. It can be a ritual. A reset. I wanted our bathroom counter to feel like a wellness shelf, not a medicine cabinet—with formulations that feel purposeful and packaging that feels considered. And most of all, I wanted my children to grow up seeing self-care as normal. Not reactive or rushed—but rhythmic.”

Core Product Offerings

Dayly’s core product offerings include an AM/PM toothpaste in Rise in Citrus Mint and Unwind in Lavender Min for adults. Citrus Mint is formulated with Vitamin B12, B6, Panax Ginseng, Zinc and L-Theanine. Lavender Mint contains magnesium, L-Theanine and chamomile extract.

For kids, Rocket Rise and Dream Drop in Berry Bubble and Dreamy Strawberry, respectively, are offered for AM and PM rituals. Berry Bubble is formulated with Vitamin C, D3, E, Niacinamide (B3) and zinc. Dream Drop contains magnesium, L-Theanine and chamomile extract.

Dayly is available at brushdayly.com.

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