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The firm recognizes Mary Kay’s sustained leadership in skin care and color cosmetics for a fourth consecutive year.
June 27, 2026
By: Lianna Albrizio
Associate Editor
Happi Top 50 Company Mary Kay Inc. has been named the No. 1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for the fourth consecutive year.
“Earning the #1 global ranking from Euromonitor for the fourth consecutive year comes as a powerful endorsement of the impact of our Independent Beauty Consultants who drive our success every day,” said Mary Kay Inc. CEO Ryan Rogers.
Euromonitor International is a foremost provider of global business intelligence, market analysis and consumer insights with over 50 years of conducting market research across more than 100 countries.
“Euromonitor International’s rankings represent the highest standard of global market performance, backed by rigorous, independent data and analysis,” said Anthony Irwin, senior vice president of research at Euromonitor International. “Mary Kay’s continued leadership in direct selling beauty highlights its ability to deliver consistent value, quality, and relevance in a highly competitive global marketplace.”
In 2025, Mary Kay garnered 41 beauty and industry awards around the world including being named No. 9 on the Forbes 2025 Best Brands for Social Impact list out of 3,900 brands. In 2026, Mary Kay ranked No. 20 in the Women’s Wear Daily Beauty Inc.’s 2025 Top 100 Beauty Companies. Forbes ranked Mary Kay No. 2 on its 2026 Best Customer Service list. Mary Kay has been issued over 1,600 patents worldwide in products, technologies and packaging.
Mary Kay’s Richard R. Rogers global Manufacturing and R&D Center in Texas can reportedly produce up to one million products per day. Sixty-four percent of Mary Kay’s R&D scientists and 79% of global brand and global creative teams are women.
Mary Kay’s portfolio includes award-winning products such as TimeWise skincare line; Clinical Solutions advanced skincare; TimeWise 3D Foundations (Matte and Luminous); Oil-Free Eye Makeup Remover; Ultimate Mascara; and Unlimited Lip Gloss.
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