Dentist-Founded Brand The Smilery Taps Into Oral Microbiome

As the conversation around oral health and overall wellness bears teeth, a new oral care brand centering on balancing the oral microbiome has launched in the US.

The Smilery, founded by French-born holistic dentist Dr. Christiane Bonnat, takes a microbiome-first approach to oral care, with peroxide-free formulas designed to support long-term oral health and concerns like discoloration, bad breath and gum sensitivity.

Officials say The Smilery was founded on the belief that a healthy smile should be the result of a balanced oral ecosystem over “harsh” ingredients.

The Line

The brand’s hero SKU, Tooth-Whitening Night Serum, is an overnight whitening serum that delivers targeted stain correction while supporting enamel health. Formulated with a high concentration of mineral whiteners and fermented pomegranate-derived enzymes, it works while consumers sleep to visibly reduce discoloration and restore natural radiance—without peroxide. Ideal for maintaining professional whitening results, the serum helps strengthen weakened enamel while delivering a brighter, healthier-looking smile.

Plaque-Removing Whitening Micro-Essence is billed a next-generation whitening essence that goes beyond surface-level care. The lightweight, milky formula helps reduce plaque buildup while preserving teeth’s natural whiteness through a blend of hydroxyapatite, pomegranate enzymes, and Korean seaweed extract. Designed to support enamel strength and daily oral wellness, it refreshes, protects and promotes a cleaner, brighter smile with every use.

Re-mineralizing Whitening Toothpaste cleans, brightens and helps rebuild enamel. Powered by whitening mineral hydroxyapatite and natural pomegranate enzymes, the creamy formula helps lift yellowing, enhance shine and restore teeth’s natural whiteness without the harshness of traditional whitening ingredients. The result is a healthier, stronger smile that looks brighter over time.

The line is available to shop at thesmilery.co.