Dropps Names Emily Culp CEO

Dropps, an omnichannel home care company and leader of high performance and “clean” ingredients, has named Emily Culp CEO.

Culp brings more than 30 years of experience scaling global consumer brands at the intersection of health, wellness and performance. She most recently served as chief brand & strategy officer at BodyHealth, where she was reportedly instrumental in scaling the supplement company through a period of significant growth. Prior to BodyHealth, she served as CEO of Cover FX Skincare Inc., leading its transformation into a vegan, cruelty-free complexion expert.

Earlier in her career, she held senior leadership roles at Estée Lauder and Unilever, and currently serves on the boards of Stio, Cordial and GoPro.

“Health and wellness have always been at the center of how I live and lead, so joining Dropps feels like a very natural next chapter,” said Culp. “Consumers are increasingly asking what’s in their products and whether they’re safe for their families. Dropps has been answering those questions for decades – I am thrilled to be working alongside such an incredible team as we bring these ideas to more households.”

Founded by Jonathan Propper, Dropps was among the first to introduce the liquid laundry detergent pod in 2008. Its concentrated zero-waste formulas and packaging deliver superior performance without compromising what goes into your home or the world outside it. Under Culp’s leadership, Dropps plans to build on its heritage of product and format innovation, expanding its reach with health-conscious, sustainability-minded consumers and its omnichannel footprint, officials said.