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Juliana Azevedo has been with Procter & Gamble since 1996 and will replace Gary Coombe, according to reports.
June 29, 2026
By: Melissa Meisel
A new month will bring a big change to Procter & Gamble. According to reports, Juliana Azevedo, president, home care and P&G professional will be promoted to CEO of Gillette and will start July 1. She will replace Gary Coombe, said reports.
With a passion for innovation and category development, Azevedo joined P&G as an intern in 1996 and has since led many of P&G’s iconic global brands in brand management and sales leadership roles. Among her many accomplishments, Azevedo was the first woman to lead the company’s business in Latin America, said P&G.
Prior to this, she led P&G’s business in Brazil achieving market leadership in key categories and leading multiple M&A transitions, including Gillette and former P&G brands Wella and Coty. Prior to this, she served as global brand franchise leader of the feminine care category.
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