Marketing News

Seven Haircare Relaunches with New Brand Identity

As part of the brand’s 7/7 relaunch, the brand is reaffirming its commitment to excellence with seven Leaping Bunny Certified collections.

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By: Lianna Albrizio

Associate Editor

Seven Haircare – a two-decade-old professional hair care brand born at a salon in Seattle – has relaunched with a refreshed brand identity, new creative, smarter collection architecture and a clear vision for purposeful growth into new channels and markets.

The Collections

As part of the brand’s 7/7 relaunch, the brand is reaffirming its commitment to excellence with seven Leaping Bunny Certified collections – each one named for a fine textile and engineered for a specific hair need.

Satara, doubled a “Fountain of Youth for the Scalp and Hair,” addresses thinning, shedding and graying hair;

Kente, which works to strengthen, rebuild and restore, works to correct damaged and weakened hair;

Borato, which provides weightless lift and amplified volume, addresses fine or flat hair seeking volume;

Cubica, whose tagline is “effortless care, everyday luxury, is suitable for all hair types needing daily care;

Gazar, meaning deep hydration and lasting softness, is best on coarse, dry or unruly hair;

Mezzo, which provides definition, moisture and movement, is suitable for all curl types and textures;

Rinzu, whose tagline is lasting color and vibrant shine, is idea for color-treated, dull and dry hair.

The collections are formulated with over 70 botanicals, free from sulfates, parabens and phthalates, and certified by American Made Beauty with up to 50% PCR packaging.

The collections are available on 7haircare.com.

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