Syensqo Launches Repel-O-Tex Crystal Premium

Syensqo has launched Repel-O-Tex Crystal Premium, its latest generation of soil release polymer for liquid laundry detergents delivering “significant performance” especially in short and cold wash cycles.

This innovation responds directly to evolving consumer trends that prioritize convenience and energy savings while maintaining high standards for stain removal in laundry care, said the company.

Repel-O-Tex Crystal Premium expands Syensqo’s Repel-O-Tex range and is compatible with concentrated liquid laundry formats and pouches. Repel-O-Tex solutions prevent greasy stain incrustation and fabric graying by creating a protective shield on fibers during the wash, which facilitates subsequent dirt removal, said the supplier.

This new grade delivers over 30% efficacy improvement over previous benchmarks across all wash conditions.

“Repel-O-Tex Crystal Premium reflects our commitment to helping manufacturers innovate for evolving laundry care habits,” said Max Chabert, global home care marketing manager at Syensqo. “By combining strong performance in short, cold wash cycles with broad formulation compatibility, this new biodegradable polymer helps our customers deliver the next generation of liquid detergents.”