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Cody Plofker, the son of Bobbi Brown, said the business will be ‘better served’ by an experienced CEO with a ‘renewed passion for the business.’
July 8, 2026
By: Lianna Albrizio
Associate Editor
The CEO of Bobbi Brown’s Jones Road Beauty, Cody Plofker, is exiting the role after 18 months.
Plofker, who has been with the company for five years as CEO, CMO and director of ecommerce, said in a LinkedIn post that he prefers running ads over managing people.
The son of founder Bobbi Brown, Plofker said he will remain involved in the minimalist beauty label as a board member and advisor.
“I know the business will be better served by an experienced CEO who has a different skillset than mine and a renewed passion for the business,” he said.
Reflecting on his success the last five years, Plofker said he was proud of the brand’s accomplishments.
“I am incredibly proud of what we were able to accomplish in around five years and never thought in my wildest of dreams we would be here so quickly,” he said. “This has been an incredible ride and I have learned so much from it. We built a bootstrapped, nine figure profitable business from my hometown in New Jersey without any wholesale or Amazon.”
For more on Jones Road Beauty, go here.
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