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'Make Life Cheirosa' brand activations span Europe, North America and the Asia-Pacific.
July 22, 2026
By: Lianna Albrizio
Associate Editor
L’Occitane Travel Retail has unveiled Sol de Janeiro‘s largest global summer travel retail campaign, transforming more than 50 airports worldwide into vibrant destinations enlivening the brand’s “Make Life Cheirosa” philosophy.
“Summer travel is all about anticipation, discovery and creating memories, making it the perfect moment to bring our Make Life Cheirosa philosophy to life,” said Sol de Janeiro, L’Occitane Travel Retail Senior Brand Manager Marion Amirouche. “This is our most ambitious global travel retail campaign to date, combining immersive experiences, vibrant storytelling and our latest product innovations to surprise and delight travelers at every stage of their journey. From playful gifting to joyful beauty rituals inspired by Brazil, we’re inviting travelers everywhere to experience the confidence, connection and irresistible energy that define Sol de Janeiro.”
From installations in Palma and high-impact activations across Paris Charles de Gaulle and Paris Orly to Barcelona, Istanbul, Heathrow, Toronto and Melbourne, the campaign spans Europe, North America and Asia-Pacific. It brings Sol de Janeiro’s Brazilian energy to airports worldwide through more than 600 travel retail doors and more than 50 airport activations.
The activation includes an out-of-home (OOH) program delivering spectacular visibility through giant two-meter Body Badalada installations in Palma; trolley cabanas in Paris Orly and Barcelona; branded floor and staircase graphics; pillar and column wraps; digital screen domination; and paid digital out-of-home advertising in key international airports.
Across the Make Life Cheirosa campaign, airports come alive with Brazilian music as energetic promoters dressed in pink Make Life Cheirosa T-shirts and caps welcome travelers to explore the collection through fragrance testing, product demonstrations and sampling.
It also includes exclusive travel retail gifts, complimentary scented bracelets and stickers; exclusive gifts such as “The Hottest Thing” key rings in three dynamic colors are inspired by the four Body Badalada variants: Cheirosa 62, Cheirosa 62 Shimmering Limited Edition, Cheirosa 48 and Cheirosa 39.
Across the activations, the latest innovations take center stage alongside Sol de Janeiro’s cult favorite body creams and fragrance mists. Dedicated Badalada Towers, impulse podiums, cash desk displays and retail installations ensure maximum visibility while allowing travelers to enjoy the complete Sol de Janeiro ritual, from fragrance mists and Jelly Perfume Balms to Body Badalada lotions and bestselling travel sets.
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