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Indie color cosmetics company from Mexico City joins the retailer during Plastic Free July.
July 22, 2026
By: Melissa Meisel
Aora México, the indie color cosmetics brand that is 100% plastic-free, launched at Sephora.
Founded in Mexico City in 2022 by entrepreneurs Nour Tayara and Rodrigo Peñafiel, each product is packaged in tin, aluminum or wood with zero plastic and is formulated with Mexican-origin ingredients including five native chiles, tepezcohuite and cactus flower.
Certified with rePurpose Global, every purchase funds the removal of nine times its weight in plastic waste from nature, said the company.
Aora México is the first plastic-free brand to join the Sephora lineup.
Looking for more sustainability news? Go here.
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