Company News

CoverGirl Debuts Intense Shadow Blast

Liquid-to-powder formulation features primer for longwear.

Author Image

By: TOM BRANNA

Editor

Leading the pack in category rollouts for Fall 2011 are innovations for the eyes. From tinted lid primers to full-fringe mascaras, there is something for everyone to make the peepers pop!

CoverGirl is introducing a new liquid-to-powder eyeshadow, Intense Shadow Blast, that wears for hours, according to the company. It consists of a built-in primer, which contains a long-wear waterproof polymer and offers rich color with waterproof wear. This Pat McGrath-designed shade story comes in six vibrant hues. Right now, Drew Barrymore is promoting the product in a television commercial.

Read more about Fall 2011 color cosmetics in the next edition of Happi!

Keep Up With Our Content. Subscribe To Happi Newsletters