Malibu C Named Official Hair Care of USA Water Polo

There’s no question that USA Olympic Water Polo players are among the country’s top athletes, aquatic or otherwise.Unfortunately, even the most talented athletes aren’t immune to the effects of extended hours in the pool: dry hair that’s discolored, brittle, flaky and irritated.

“Hair care is a critical concern for aquatic sport athletes, including water polo players,” said USA Water Polo CMO Jen Rottenberg. Because the finest athletes deserve the finest hair care, USA Water Polo, Inc.—the national governing body for all Water Polo in America—naturally sought out the top hair helpers in the business, Malibu C.

“Signing Malibu C as the official hair care provider of all US Water Polo players made sense,” Rottenberg continued.“For a quarter century, Malibu C has been a leader in providing terrific solutions for issues of additives in pool water.We are very excited to work with such a dedicated, health-based beauty company.”And as aquatic athletes come to recognize that salons are a vital destination for the care of their hair, Malibu C seeks to educate them about all their strand-saving options.

Rich with freshly activated Vitamin C and phyto-nutrients, Malibu C helps hair by penetrating deeply, drawing water deposits and environmental toxins to the surface of the hair where they are whisked away.The result is a total transformation: from dry, damaged, discolored hair to vibrant, moisture-rich locks that shine with health and movement.And, for polo players in particular, this is a head-turning change long overdue.

“Constant exposure to pool chemicals like hard water minerals and chlorine, combined with lots of sun, creates unsightly hair conditions that many believe require harsh chemicals to normalize,” attests Tom Porter, founder and president of Malibu.“We are proud to offer 100% vegan treatments that are safe for daily use and which will keep USA Water Polo players’ hair functioning at peak performance—no chemicals required.”

As part of the sponsorship, Malibu C will offer both Men’s and Women’s teams with hair-helping products and educational opportunities related to improved hair care.In addition, a percentage of the profits will go back to the National Team programs.Consumers will have the option of allocating the proceeds of their purchases to either the Men’s or Women’s National Team, or, alternatively, to the USA Water Polo General Fund.