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Personal care products target consumer preferences.
March 11, 2011
By: TOM BRANNA
Editor
“Choose your mood” is the philosophy behind a new lifestyle brand, Lifetherapy. Creator Lynette Lovelace combined her enthusiasm for life and over 20 years of retail and restaurant experience to create a unique lifestyle brand of luxury apothecary products inspired by the therapeutic powers of fragrance and mood, according to the company. The simple yet inspiring notion of “choosing your mood,“ is how Lovelace and Lifetherapy empower women through the understanding that “fragrance is more than what we wear; it’s how we feel when we wear it,” she says. Instead of asking you to choose your fragrance, Lifetherapy asks you to choose your mood with fragrances named Play, Vacation, Escape, Chill and Flirt.Products range from everyday hand crèmes to pulse point oil perfumes to sugar scrubs launching for Fall 2011. Lifetherapy can be found at Exhale Spa, select Ritz Carlton Hotels and nationwide at Lifetherapy.com.
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