Susan Brown’s Baby Wins Rexam’s Fifth Formulation Challenge

Susan Brown’s Baby, Inc. (www.susanbrownsbaby.com) has won the Rexam Fifth Annual Formulation Challenge. The latest contest asked the world’s personal care product innovators to create a baby care product based upon the company’s EZi one-touch mechanical foamer, according to Rexam.

“Congratulations to the development team at Susan Brown’s Baby, for its winning entry in our Formulation Challenge,” said Casper Kleiman, Product Manager, Toiletries, Rexam Personal Care Division.“Innovation is the lifeblood of our business, and new dispensing technologies, and inventive formulations such as this year’s winner, demonstrate that the creative spirit is very much alive and well in the personal care industry.”

For its winning entry, the Arizona-based Susan Brown’s Baby has earned a corporate prize of $10,000. The company prides itself on “pure and gentle luxury products for baby and mom.”

More info: www.rexam.com/personalcare